News from Us
Responsive web designing is an entirely different designing version than traditional web designing. Responsive web design term is related to the concept of developing a website design in a manner that helps the lay out to get changed according to the user’s computer screen resolution.
We participated as Mentor in the event of BNP Paribas International hackathon. Events was held at the same time in Istanbul, San Francisco, Paris, Brussels and Rome at 12-13-14 June 2015.
Now more than ever is the time to make sure that your site is mobile-friendly and that you understand the implications of SEO when designing a site.
User skills are developing. Google rank high and mobile sites are more valuable for users.
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Focusing content on current trends and newsworthy stories keeps you at the forefront of what’s hot as well as at the front of your customer’s requirements. Of course, the trick is being able to produce quality content quickly and be ahead of competitors. While many content marketing techniques remain unchanged, new trends and approaches to content appear every year, making us test and develop and implement new marketing strategies. See what’s ahead for 2015
Marginal gain is an iterative approach to problem solving. What does this mean? Through the use of design patterns, most websites perform broadly similarly to their competitors; that being the case, even a minute improvement is sufficient to make a website stand out.
1% is, of course, not a literal figure. It's impossible to quantify a design improvement in terms of a percentage. And even when a percentage can be found by measuring conversions, or performance, it's not always desirable to do so the key point is that marginal gain focuses on small improvements.
When you first think of getting online with your business, what comes to mind? Probably a website. But not all small business owners are sure they are ready for a website just yet. Maybe you're interested in a website, but you haven't quite figured out what you want your website to do yet.
When it comes to business marketing, it is important to ensure these days to have a prominent online presence. And for that, having a website is a must. It can be a great marketing tool for your business. But what’s the use of owning a business website if it has no visitors? For your business to perform properly, you need to ensure that people are attracted to your website on a regular basis. There might be several ways to ensure this. And one of the most important among them is surely how you have designed your website.
Running an online business is a lot more difficult at the moment
than it used to be. Just a few years ago we did not have such a huge
competition. At the moment the competition is huge and this is true
for absolutely all the niches in all industries. It is really
important that you take the necessary time to figure out what the
best online business investment is. This is harder than you may think
at first glance.
In order to help you out, we will talk about the investments that you have to consider in the long run. These will help you to choose correctly and grow your business accordingly.
With so many people adopting mobile devices to assist them in various aspects of their lives, there is heavy competition in the mobile interface marketplace for their attention. It is important to consider that the desktop UX doesn’t translate to the mobile UX. Without the presence of a physical keyboard and a mouse, designers working on providing a mobile experience must take into account gestures like tapping and swiping, as well as other features such as accelerometers and built-in cameras that track the orientation and position of a mobile device. Successfully optimizing the UX is the real key to increase conversions.
Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads. This week's article, you’ll discover how to set up a Facebook ad campaign in the new structure.
Good communicators know the best
content is as succinct as possible. Digital platforms are evolving.
You no longer have to wait for the media to tell your story. New
channels of communication give content creators more control over
what they want to say, where it should be, and who they want to see
it. This week we will share data related to the character length of
successful online content.
Do you want to stimulate online growth? Are you using visual marketing in your business? Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy. This week, we’ll show you how are using visual content successfully.
There are some companies out there that would have you believe that designing a logo is as simple as slapping together some type and a shape. While a logo seems like just a little thing to create, it represents an entire company or brand, and must convey identity, values, and more. You can’t think of it as just a “little” design job. It can be the most important design a company has, and one that guides future design and branding decisions. This week, you’ll learn all the steps necessary for creating a fantastic logo for your own project or a potential client’s.
There are an almost-infinite number of well-written “best practice” articles on the subject of form design that focus on usability, layouts, and length. These articles tend to dive deep into UX tactics to increase form completion. While these tactical recommendations are an important piece of the puzzle, these articles often neglect to provide a larger strategic framework around the design of the form itself.
Effective content connects. It speaks to visitors, makes them want to share it, and motivates them to buy. These often overlooked pillars are essential to build relevant and valued content. Because, it represents trust, credibility and authority in any industry. This week, we will talk about a few topics for e-commerce sites to increase sales potential.
E-mail continues to be one of the most popular ways that companies
interact with their customers. As with everything else in the design
world, how you design an email will have a tremendous impact on
things like the click rate and the retention of your subscribers.
When you design for email, please note that you should make the most
of the fleeting opportunity you have to make an impression on your
subscribers. If you offer your readers great value through your
email, your posts and links will be evaluated by the subscriber.
The Web has evolved a lot from being a simple document repository.
We now have browsers capable of rich visual interactions on desktop
as well as mobile. This week, we will talk about to the four ways for
increase your site's user experience.
Web strategy is developing a plan of the communication.
Communication plan is process of transmitting ideas and information
about your initiative throughout the community.
What’s one word people associate with web design? Some may say creativity. Creativity is often described as “making something that has value”. That’s one definition. Another one is “recognizing ideas and concepts and using them in solving a particular problem.” Let’s just define ‘being creative’ as ‘producing something useful’. The next question would be: How do web designers know they are producing something useful? Many rely on intuition to tell them that. We know, however, that intuition can be deceiving. Maybe this list of cognitive biases will enlighten you. Because, web design is not an exception..
A logo is just a small piece of the brand puzzle. So what is a logo exactly? Simply put, a logo is merely a picture that symbolizes something be it a person, place or thing. In most cases though, a logo design is associated with a business or corporation. These could be any sort of marking, typography, graphic, symbol, or even a flag. A good example is the iconic “Golden Arches,” everyone sees when they get a McDonald’s product. You don’t even need to see the name to know that the red and gold arches are representative of McDonalds because of its notoriety
The precepts of good storytelling are
universal across all genres. In fact, much of life can be seen as the
raw material for great storytelling. These stories can sometimes be
stationary. The story of web design is different from stasis, it is
more fluid, but the general structure is the same. In this week, we
want to look at various similarities between good storytelling and
good web design.
Photo editing can be real hard work if you are not familiar with the software you’re using. It’s important to have the software that’s tested and proven to create professional looking images that can compete with Photoshop. Many professional photographers and editors have used Photoshop and even amateur photographers now know how to use it. Play around with it, try out different tools and see what they can do to your photo. In a short time you will learn what these tools are intended for and you can be as creative as you want and add different designs to your photos. The choices are endless really and Photoshop is the best tool you can find.
Mobile Internet is continuing to grow very quickly. The number of people accessing websites of their mobile phones is increasingly rapidly. These guidelines will help you create or improve your mobile user experience.
A website's loading time is
important. We can confidently conclude that slow sites have usability
and SEO issues. Because, we know that users hate waiting for web
pages to load and that Google uses site speed as a factor for its
search rankings. But, quantitatively, what are the other effects of
having a slow website? This week, we will talk about the
transformation of website speed with a few examples.
Google has held a conference about
Digital Opportunities in the Health Sector. Changes of new digital
world and the benefits of these changes were shared. Conference has
hosted very important names from large companies in health sector.