Do you want to stimulate online growth? Are you using visual marketing in your business? Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy. This week, we’ll show you how are using visual content successfully.
When it comes to marketing your business, pictures speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time. Research shows the brain processes visual content 60,000 times faster than text. Add that to the fact that 93% of all human communication is nonverbal and it becomes clear that a visual online presence is critical.
While many companies may understand this on a conceptual level, few have capitalized on the opportunity to effectively combine text and visual content. Brands of using visual marketing in innovative and unique ways on various social media platforms are growing in a shorter time. For example Volkswagen, uses Facebook to create a visual timeline of their storied past. Fans get a more intimate understanding of the German automotive company as they walk through a visual representation of Volkswagen's evolution, beginning in 1938. When readers scroll through the timeline, they feel like they're a part of history. How can you use this tactic in your business? Turn your Facebook timeline into a visual representation of your company's history. Use images from your opening day, as well as company milestones. This approach is interesting and educational, and it's a tactic that speaks to everyone. Consumers research your company long before they ever decide to purchase. Give them the information necessary to make an educated decision and foster an emotional connection by sharing your company's story through images.
Nike‘s early adoption and clever use of Instagram illustrates that they understand the psychology behind this social network and the mentality of their target market. From the strategic use of motivational and inspirational hashtags to their consistent message that fans come first, Nike continues the expansion of their customer-centric mission. Through PhotoID integration, fans can use their Instagram photos as a backdrop to the shoe of their dreams. With PhotoID, fans can dream it, design it and share their creation. Celebrate your fans by creating content that speaks to them. Reach out to them. Ask questions. Take that knowledge and share in their enthusiasm. Don't forget to use relevant hashtags to extend the life of your campaign. Also, use Instagram to crowd source photos and encourage an interactive experience.