Users are accessing the web from a plethora of devices such as Smartphones, tablets, notebooks, laptops and desktops. If your website is not optimized for these mobile devices, you're probably losing leads and even customers. Responsive web design, is a web design approach aimed at crafting sites to provide an optimal viewing experience.
According to the research websites can achieve 10.9% more conversion rates if they sport responsive design, while non-responsive websites achieve only a 2.7% increase.
Provides Enhanced Browsing Experience
If a smartphone-user accesses your site and finds it isn't mobile optimized, chances are he will leave your site and may never return as his usability experience with the site hasn't been satisfactory. Apart from providing bad browsing experience, a regular website takes too long to load on mobile devices. To provide better user experience, it is vital that your site loads faster on each and every device that is used to access it. Mobile environments require simpler navigation, focused content and fast page loads. In responsive design, page elements reshuffle as the screen size grows or shrinks. Responsive design relies on proportion-based grids to rearrange content and design elements, thereby helping your site visitors to navigate through your website easily.
Offers Optimized Marketing
The main goal of any business is to reach as many consumers as possible in its target market. With responsive website design you can reach consumers using any internet-enabled device. This will help you reach a large number of visitors and attract more potential customers.
Mobile Platforms
Many of your visitors are using a mobile device or tablet of some type to access your website. A responsive design will automatically adjust your site to the type of device and screen size being used. But if your site is unresponsive, your content and images won't be optimized for smaller screens, making them extremely uncomfortable to read or view. This will prevent your site from capturing the attention of potential visitors using mobile platforms as every user wants a comfortable browsing experience from a website. Inability to deliver such an experience means your websites will lose visitors.
Helps Gain Competitive Edge
If responsive designed websites aren't commonly used in your industry, it can be a great opportunity for you to distinguish yourself from your competitors. By making your site responsive, you can attract the visitors that are leaving your competitors' sites and turn them into your customers.
As the number of people using Smartphones to access the Web grows, a business's consumer base can also grow through the use of responsive web design. A company that fails to incorporate responsive web design for its website faces a huge reduction in site traffic and potential sales.