E-mail continues to be one of the most popular ways that companies
interact with their customers. As with everything else in the design
world, how you design an email will have a tremendous impact on
things like the click rate and the retention of your subscribers.
When you design for email, please note that you should make the most
of the fleeting opportunity you have to make an impression on your
subscribers. If you offer your readers great value through your
email, your posts and links will be evaluated by the subscriber.
Of course, designing for email also entails responsive email design since almost half of all email opens today occur on a mobile device. This week,we will talk about the necessary components for a successful e-mail design.
Transparency Counts
Double-check the kinds of subject lines, copy, sender names and even preheaders that you use. Never make any of these ambiguous or confusing for your readers. Having all this information stare
Minimalism: Say More With Less
No one makes time to read that much, especially mobile users. Readers will simply scan the email for stuff that holds their interest instead of reading the entire email word-for-word. Split up the chunks of text into small pieces that are easier to consume.
Promote Scan-Friendly Reading
Readers love to scan emails, so make them easy to scan. Readers love to scan emails, so make them easy to scan. You'll accomplish this by dividing your text into delineated and orderly chunks that get right to the point. The use of crystal-clear headings and the emphasis of significant concepts in bold will empower your scanning subscribers to get to the gist straight away. This encourages users to read.
Limit The Number of Choices
Ponder carefully over just what the minimum requirement would be to get a reader to click to go to your site. You want to just gradually introduce this necessary detail to the reader. If you give him too much information at the beginning, then he'll be likelier to abandon his task.
Rely on that Whitespace
Whitespace is very effective even in email design. Whitespace is highly useful when it comes to breaking apart crucial bits of information to make it easier for the reader to absorb important details. If you've got a lot of elements that are the same size as well as weight, then incorporating whitespace allows readers' eyes to focus on the stuff that matters. Without whitespace, your email body can appear as a formless, huge block that readers may just skip over.
Responsive Email Design
Today, people are looking at their mobile devices around 150 times a day! In addition, 4 out of 5 people will delete emails if they fail to look good on their mobile devices. All this means that you have to focus more intently on bringing your message across to your readers more efficiently than ever.
You can contact us for your newsletter design. We can help you create emails that are more readable on various screen sizes.