There are some companies out there that would have you believe that designing a logo is as simple as slapping together some type and a shape. While a logo seems like just a little thing to create, it represents an entire company or brand, and must convey identity, values, and more. You can’t think of it as just a “little” design job. It can be the most important design a company has, and one that guides future design and branding decisions. This week, you’ll learn all the steps necessary for creating a fantastic logo for your own project or a potential client’s.
What Makes a Good Logo?
- A good logo is powerful. Whatever of the type and content must be effective for the brand.
- On that note, a good logo is unique. It won't be confused with logos for other companies, particularly a business's competitors.
- Along the same lines, a good logo is recognizable. This is fast, easy and can be in a specific order.
- A good logo is timeless, too. You should note that for many years to be valid of your logo.
- A good logo also reinforces your brand. It should convey the appropriate mood, tone, and feeling for your business.
Whether you choose to make your logo literally represent your business type is up to you, as there are advantages and disadvantages to each approach. A really good logo also conveys the core message of your company. It relays the qualities, skills, and values that your company believes in.
Types of Logos
There are three main types of logos:
- Typography-based logos; Logotypes are very common, and often include a distinctive twist or adaptation on an existing typeface or font. Logotypes can be particularly useful for diversified companies who are involved in more than one business
- Literal logos, where the imagery used directly ties to the type of business (such as a dress for a clothing store)
- Abstract logos: where the logo imagery isn't obviously linked to the type of business and may be based more on a feeling or mood. A logo doesn't have to directly convey what a business does.
The first step in designing a great logo for your client is to get a good design brief. Disual as your web partner will be designed best suited to your brand logo for you.