With so many people adopting mobile devices to assist them in various aspects of their lives, there is heavy competition in the mobile interface marketplace for their attention. It is important to consider that the desktop UX doesn’t translate to the mobile UX. Without the presence of a physical keyboard and a mouse, designers working on providing a mobile experience must take into account gestures like tapping and swiping, as well as other features such as accelerometers and built-in cameras that track the orientation and position of a mobile device. Successfully optimizing the UX is the real key to increase conversions.
Think about visitor objectives
One of the worst things you can do when creating a mobile app, site or template is assume that people will navigate the interface or visit the pages in the same way as they do while visiting through a desktop computer. It is important to consider the objects of Smartphone visitors in particular; what are they looking for when they're on the go? Contact information, product comparisons, directions could be some of the things.
Incorporate Inline Hinting
This technique involves presenting the user with hints during the phase when he/she is checking out your website or app during the first few visits. Providing a good mobile user experience is essential in today's business environment and inline hinting does that very well by providing useful information to users. This concept is also known as progressive disclosure.
This technique essentially lets you capture the user's attention and retain their freedom during their app exploration phase. Presenting a quick tutorial is one of the ways to incorporate this strategy. The tutorial can then provide inline hinting on how to use the app's interface. YouTube Capture is one of the applications that effectively use this progressive technique.
Follow latest UX best practices
The latest UX practices involve integrating a flat design, along with simplified images and icons, and no extraneous features like stylish, texture and shadows. The main focus should be placed on functionality. Targeted gestures should also be considered; people now use slide, pinch, tilt, etc. regularly when using a mobile device. Examine which gestures are the most used in your industry to serve your demographic and integrate them to your app.