The precepts of good storytelling are
universal across all genres. In fact, much of life can be seen as the
raw material for great storytelling. These stories can sometimes be
stationary. The story of web design is different from stasis, it is
more fluid, but the general structure is the same. In this week, we
want to look at various similarities between good storytelling and
good web design.
There needs to be something interesting in your web design to draw people further into your work. Much like the first page of a great novel, you need to capture your reader's attention almost immediately. It's common for websites to use design elements, headings, photo sliders, and other large pieces to bridge the gap of new visitor to captivated reader. People into your design plays a role throughout the entire visit. When people browse around to various pages, they expect a similar type of mood, atmosphere, and language. This can also be expected in a good story and your website should aim to tell the most interesting story.
Start by asking how people might find this particular website. Is it from a Google search, or possibly links from other websites? What type of content are they expecting to find? Unlike some designers we do believe that aesthetics are important to the success of a digital interface.
Natural Flow
Navigation is a huge part of web design. In fact it may be one of the most important parts. You need to generate a flow between each page, and especially between each navigation link. When all your content is located on the same page it definitely simplifies the whole process.
Make it Personal
Let visitors know that the website represents the feelings of an individual or company. Provide an honest mission statement, client testimonials, a history of events, or anything which connects the digital website into the real world. People like reading stories because we all have stories to tell. People can enjoy visiting websites for a similar connection. Give your visitors a reason to connect with the company or individual represented in the website. This is a reason you containing your story. Because, web design provides a method of communicating information. For this, you some pieces of content hold more importance than others.
Beginning-to-End Structure
We are suggesting to design the layout in a style where the heading lures people further down the page. Each person will consume information differently and your visitors will not have time to read every page . We are suggest putting together large blocks of content separated by headings or images. .
The storytelling and have no common aspects of web design may seem, there are many overlapping ideas. Some of the most interesting websites can tell a beautiful story with the layout, interface, typography, color scheme, and language. As you practice designing more websites these ideas will become natural and more easily understood.