Do you give your customers the best information in the simplest way possible? Are you connecting with your fans through visual content? Pictures and video can inspire and amaze your audience in a way text just can’t. This week in article, you’ll find five ways you can use images and video to connect with and add value for your audience.
Our brains love images. Did you know we process visuals 60,000 times faster than text? That's an important fact to keep in mind as you develop your social media marketing tactics. Do not worry if you think you're not being artistic. Visual content is about making sure your conversation is interesting and engaging.
Here are a few ways to use visual content to build a deeper relationship with your fans, followers and customers;
Elicit Emotion With a Good Story
Using compelling visual content to tell or extend your story sparks emotion in your audience. It's that emotion that inspires trust and loyalty. Telling a story that connects with your audience could mean sharing a single captivating picture, an entire album or even a video. A study found that if content includes images, people are 44% more likely to engage with it. That's an important distinction between visual content and straight text.
Gain Trust With Useful Video Demos
Sometimes you just can't convey how amazing your product is with a brochure, even if it has pictures. If you're selling a fast car, a brochure can give your customer an idea of its beauty. But a video showing the car's speed and agility in action has a much bigger impact. Give people what they need, when they need it, in a way that's quick and easy and you'll gain their trust.
Foster Community with Customer Sharing
The crux of social media is your relationship with your fans, followers and customers. Deepen that relationship by asking them to share their images to tell their stories and experiences with your products or services. It's easier for them to see how the process works. Instagram is an obvious platform for sharing those images. Ask your audience to upload pictures using a relevant hashtag and start a small visual campaign around their shared content. That really shows you care about their ideas and interests.