Are you looking for new ways to network? Have you considered using Facebook groups to build your business Facebook groups offer a proven way to form lasting, productive connections that generate leads? Your Facebook group can quickly become the number-one source of new clients in your business. This week, you’ll discover how to create stronger relationships with customers by networking in Facebook groups.
Join the Right Groups
With millions of active groups on Facebook, there truly is a group for every interest. If you're looking for networking, you can track down groups within your industry to connect with your peers and prospective customers. With so many groups to choose from, you'll need to start with some research to find groups that fit your needs. Start by asking your colleagues and customers what groups they're active in. Facebook also offers a "suggested groups" feature that you can find on your top navigation bar when you view Groups from your profile. Once you find groups, read their descriptions and see if the group is open to new members. You can then request to join the group by clicking on Join in the top right corner of the group's page.
Be Genuine and Helpful
To build a solid reputation and real relationships, your goal should not be to sell or promote, but to be helpful. These activities result in relationships and connections that turn into sales, referrals and partnerships for your business.
Keep in Touch
Business happens in real time and using a group with customers or other interested individuals gives you a convenient way to keep members informed about products and services and share information. If you have a question or need clarification, groups let you ask actual customers for input in a casual way.
Provide Customer Support
For online businesses or newer business owners who don't have a 24/7 customer support network in place, an active Facebook group gives customers a place to connect, collaborate and share. Build a group to facilitate connections among your customers and encourage brand ambassadors to engage on your behalf. The event should be time-limited and offer content or perks you're attendees won't get anywhere else.
Own group to get started, go to your Groups page and click on the Create Group button. You will then see a pop-up screen that lets you name your group, add members and set privacy for your group. On this page, you'll be able to determine membership settings and add a description.