Are you ready to use infographics in your social media marketing? Do you know how to get started? Creating infographics is getting easier. This week, we will talk about infographics.
When you illustrate a concept with images, you're likely to find a bump in social media visibility. Infographic marketing offers vast potential for growing your audience, generating engagement, earning links, enhancing brand recognition and improving Google rankings. If you're interested in learning how to fully maximize the benefits of infographic marketing, this news is for you. The most common model of infographic marketing is this: Research - Create - Embed - Hope.
- Find a killer topic: With your audience's basic traits in mind, you can use Google tools to find topic ideas to inspire your overall concept. When you find some relevant topics, click over to the sites and snoop around fill your mind with ideas and let them slowly shape themselves into different infographic theme concepts. When you have a strong theme, it's much easier to choose which data to keep and which data to ditch.
- Organize the best data: Look for data and statistics that support your topic, but aren't readily available to everyone. Search for PDFs, PowerPoint presentations and other data sources. Using specific search operators in Google can yield excellent results. Once you've completed your research and have a ton of useful information, start organizing the data. Many marketers try to include every statistic they find and often end up with an infographic that is text-heavy and overwhelming. Keep in mind that people are busy and mostly just scan content. Readability will make or break your infographic.
- Publish and promote the infographic: At the beginning of this article I said people research, create, embed and hope. This is where you replace hope with promote to ensure your infographic is picked up and shared by others. You can do this with an impressive title or slogan. One of the main reasons marketers use infographics is to get links back to their sites.
- Write supporting articles: The journey to discovery has to start somewhere and the most likely place is your own website. Write companion articles to support your infographic and publish them (and the infographic) on your site along with the embed code. When others find your infographic, they can grab the embed code and share it on their own sites.
- Measure and track: To gauge whether your infographic marketing is effective, it's important to track key performance indicators (KPIs). Some of the most popular KPIs are basic social interactions, links and traffic back to your infographic article, Google organic rankings and mentions.
And finally, please note that determine audience interests.