Facebook represents a fantastic marketing opportunity for any business via shares & referrals, however, it’s critical to incorporate SEO strategies into your Facebook pages in order to get exposure out of them. This week, we'll talk about Seo plan that you can use for your Facebook page.
Whether you are setting Facebook up for yourself or for a client it's important to keep SEO strategies in mind. The number one thing to remember with Facebook shares: Their marketing value resides in the fact that they are coming from a reputable source; from someone known to, and respected by, the person on the other end. In the Facebook world it is critical to digital marketing.This is why SEO strategies for Facebook are important.
Choose a Great Facebook Page Name
Back up; choose a great business name. Not too spammy, not too generic. Something descriptive and easy to remember. If it's too generic Facebook might blacklist the name. Once you have a name, don't change your page name. Once established, keep it and brand it. Renaming isn't ever a good idea from an SEO perspective.
Facebook URL Names Are Also Important
Facebook now allows vanity names so make sure to add one if you can. The URL won't exactly be yours but "facebook.com/justcreativedesign" is a lot better than "facebook.com/11586454". As long as the user name incorporates one of the terms related to your business you now have a URL that is searchable.
Use Keyword Rich Text to fill out the "About" and "Info" Sections of Your Facebook Page
This will place searchable terms near the top of the Facebook page in the CSS. These are small areas so refine the elevator speech! In addition, make sure to include address information so that the page will pop up on local searches- a favorite of Google's. In the info section also add links to your website.
Make Facebook Picture Descriptions
Facebook is a visual medium. Facebook will change titles on photos but descriptions live on. Use keywords as often as possible.
Use Keywords in Your Facebook Status Updates
Updates provide a great place to include your keywords and increase visibility. This is also the place to drive traffic to your own website. Never forget that one of your primary objectives for having a Facebook page is to drive traffic back to your website where you and not Facebook can take advantage of the traffic. When you "attach link" FB gives you the opportunity to edit the text by clicking on the box. Include keyword-enriched text as early as possible. Don't put everything on Facebook. Instead provide an interesting enticing bit that will make people want to read more and make it clear that they can do this on your website.