Semantic is
a science of research of the meanings. This word is the most important subject
of the digital world in the upcoming period. Semantic web is a meaningful
network.
We are leaving behind slowly the Web 2.0. We have started to use Web 3.0's innovations. Web 3.0 is real-time interaction of the human and the computer. This interaction isn't one-sided. Technological devices become semantic and they can understand users, can respond to requests and needs.
When you write a few keywords into a search engine, your computer only lists web pages which contain those words. For example, think about Wikipedia. A user, carrying out a research about social media, searches the answer of the question ''what is social media?'' on Wikipedia and looks at the second article that matches his query. Shortly after, the same user makes another search about ''social commerce'' and looks at the fifth article that matches his query. The user stays longer on that page in comparison to the duration of his stay on the other pages. The semantic web is a system that understands which content is associated with the user. Therefore, computers will gain the ability to interpret web pages and we can achieve the most accurate results in a short period of time.
So, Semantic web is a system of content generating, based on user habits.
Semantic Web's Importance for Brands
Social media activities of brands are increasing rapidly and it will increase even more in the coming period. Brands created by the perception of technology are a few steps ahead compared to its competitors. Visited sites, social media usage habits, use of mobile devices applications are content of digital media and provide a source of semantic analysis. Internet sites are following you to learn your interests and to get to know you. And they achieve meaningful results. They are offering "Only for you" content services according to the social personality and behavioral habits. In that case, brands using the web 3.0 are strengthening their image in the eyes of customers at the same time using the power of social media to increase their sales.
CRM is socializing with semantic web. Active social media users are becoming an active part of the CRM process. "The Observed" user is evaluated also as an "Observer". This observer's reactions are extremely important for brands advertisement.
In brief: In today's new semantic era, usage data, sharing in social media, the traces we leave behind are extremely valuable for advertising companies. Additionally it indicates that the consumption on the internet, thus mobile and social commerce will continuously increase.