Is your blog engaging? Does it keep readers coming back for more? Readability, responsiveness and personalization are essential factors for a successful and highly viewed blog. In this article we will share few ways to update your blog to improve the user experience.
Display Content With Cards
When you see the cards design, you probably think of visual information at the reader's fingertips. That's why the card design is also effective for blogs to showcase multiple posts. A card design helps marketers showcase multiple pieces of content in a visually appealing way. Instead of scrolling down a long list of blog ideas, it's easy for readers to scan through the different cards, which makes it extremely user-friendly.
Implement Responsive Design
Many people read blog content on the go during their commute on public transportation, while waiting for someone or just hanging around. They also click on blog links while checking social media accounts on their Smartphone. According to a Google study on mobile sites, 79% of users who don't like what they find on a mobile site will look for the information they need on another site. Additionally, 52% of users said a bad mobile experience made them less likely to engage with a company. These stats alone justify the necessity of responsive blog design. When your mobile site is responsive, readers will stay put. They don't need to leave your site to go to a more user-friendly website with the same information.
Serve Personalized Content
Personalization for blog content is becoming a necessity. This is especially important when you cater to multiple audiences, whether it's different ages, specialties or roles within a company. When you personalize your blog, it's more than just a design benefit, although that certainly adds to the value. You give users a better experience by engaging them immediately and showing them targeted content.
Include Interactive Storytelling
When evaluating your blog design, also consider the look of your actual blog posts. A typical written blog post doesn't cut it anymore; it's all about user experience.
If you haven't evaluated your blog design in a while, it's time to take a look. Find ways to incorporate these trends to make your blog easy to navigate, mobile-friendly, personalized and interactive. All of these elements will drive engagement with your content from your target audience.