If you're wondering whether your website is
good enough, we'll give you the answer: No, it's not. How can we be so sure?
Because, a website is always open to improvement. This development may be
software, functional, user-friendly, visually or contextual. This leads to the
next logical question of how to improve your website. To answer this, start by
figuring out the primary goal of your page. Your answer may be make online
sales, promote your site on social media or to encourage visitors to call you.
The important thing is to reach visitors in the right way. For example, if you sell one product on your website, the desired path for visitors to take might be to visit your homepage, click your product sales page to learn more about your offering, click the order button to get to your order form, then complete the order form to arrive at your thank you page. You must design steps in the right places within the site. Visitors must be encouraged to buy quickly. This path is known as your conversion funnel, and the key to success is to improve or optimize every piece of the funnel. For example, let's assume that on your website 30 percent of visitors to your homepage then go to your product sales page. Twenty percent of those visitors proceed to your order form. Finally, 40 percent of the remaining visitors complete the order and arrive on your thank you page. In this case, 2.4 percent of all visitors completed the funnel, also known as a 2.4 percent conversion rate.
The key to improving your conversion rate, and the success of your website, is to improve each page in your conversion funnel. In fact, if you increased the conversion rate of each page in your funnel by 10 percent, then your overall conversion rate grows a whopping 33 percent.
Unfortunately, most entrepreneurs and business owners fail to measure their website's conversion rates. At least, they must inevitably only look their overall conversion rate. The important thing is to evaluate the conversion rates of each page. Only in this way, you will see exponential increase of the overall conversion rate.
How do you increase the conversion rate of each page? There are many factors to consider and ideas to try, from changing your choice of text, modifying text size and/or font choice, adding new images, modifying your layout and changing the background color of your page.
Importantly, track the conversion rate of each of your pages both daily and monthly. On a daily basis, your rates might fluctuate quite a bit due to small sample sizes. On a monthly basis, see how your pages are performing and spot which ones are decreasing in effectiveness. You make sure your pages are improving daily. This will give you a significant competitive advantage.