Customer Relationship Management is the first step to increase customer satisfaction and service quality.
Consumer behavior in the virtual world is very different to the real world. Communications of people are shaped depending on the different dynamics, expectations and perceptions.
- How consumers interact with your brand?
- At which stages, visitors coming to your site, are leaving?
- How do people are transmitting your messages?
- Which channels are more open to communication?
Measuring
the behavior of the target audience of your site is possible with web
analytics. It has countless benefits for you. Web analytics makes an analysis of
different rules and dynamics of virtual world, and provides meaningful results. You can use these values to see the
shortages of your website. You can have more visitors by removing to these imperfections.
Then, you can understand the digital behavior of your visitors over
time and you can manage your the customer in a better way.
Web analytics focuses on number of visitor, different page views, time spent on the website and the efficiency of the website. For example, you can reach to a data like; 30% percent of visitors between April to June viewed your product page within 20 seconds. How much of your website's visitors login via mobile; which are the days when your site had a high number of visitors. Institutions which don't analyze the background of the story are doing unnecessary consumptions and directing/using limited resources the wrong areas.
Web analytics is being careless by many sectors in Turkey. It started to be used by e-commerce sites nowadays. It might be reasonable on this situation that e-commerce is reaching its customers with a virtual path.
In order to succeed in the web world, come to Disual. We can help you design your imagination through your web site and add Google Analytics to analyze the behavior of your web site to create a better and efficient impact with it.