The remarkable change in the pleasures
and preferences of the customers cause amazing improvements in the processes of
competition and price as well as various efforts made by enterprises in order
to survive. In addition to our behavior in daily life the buying habits are
also changing.
Businesses need to develop product to operate successfully and achieve competitive advantage.
The reason that social commerce has ranked in first place on the agenda is the social media. For sure, our shopping habits are becoming increasingly more efficient and entertaining. We are wondering what people around us purchase, what they recommend and we don't want to use shopping sites which they are not satisfied. It is obvious to talk about commerce where there is so much interaction and recommendation. Recommendations will turn into a trade via social media. Therefore, Social commerce is between social media and e-commerce. We slowly began to see obvious examples of this in Facebook, Twitter and other social channels. Of course actions need to be different sizes than the normal e-commerce sites.
Socialization of an E-Commerce Site
Large e-commerce sites will must socialized or small companies socialized must grow. An existing e-commerce site has already suppliers, customers and operations. You can create a social commerce site by including social media to those elements. Or you can create a new operation based and designed socially. Because, a social commerce website should be in the way that people can log in with social media user information. You should be able to follow and like products that your friends have purchased. You should make product recommendations, share your purchased products, and make recommendations on your own interest areas. Another important issue will be how the site follow-up its customers. Social commerce players are evaluated according to the four main categories.
- Brand awareness in social media,
- Current traffic of brand in social media,
- Social particulars on the website,
- Potential of SCRM.
You can edit all the products and process in accordance with all of the data within the site by using the very best Analytics.
Innovative enterprise had been the concept of social commerce will hear more in the coming days. If you are also willing to have a social commerce site and to have a place in the social world, come to us. We support your CRM strategies using data provided by Google Analytics, give you feedbacks on the social media future, and listen the social world to be a step ahead and beside your customers will.