Do you want more people to notice you
on Instagram? Have you looked at how other brands are increasing
their Instagram visibility? With the right pictures and tactics, you
can create a stronger Instagram presence.
Instagram is followed by many people as Facebook and Twitter. Pictures draw people in like nothing else. Therefore, Instagram is quite interesting for you can share to image. In this article you'll discover few ways you can build visibility on Instagram.
Highlight User-Generated Content
If you want to get people excited about your brand on Instagram, give them the spotlight. People love to be recognized and when you showcase users in your stream, you can be sure they're telling their friends about it. For example, you can share to photo of customers using your products These shared photos are great for your product because they show the brand's energy and get people excited about having their own adventures and using a your product to record and share those experiences.
Keep Your Online Personality Active
Regardless of the social media platform you're working with, it's important to have a consistent presence. That's pretty easy to do on Facebook, Twitter and Google+, but when it comes to an entirely visual channel like Instagram, how can you do it? You want to be sure people can easily find and recognize you, so we suggest you use your logo as your Instagram profile picture and your company's full title as your username. The pictures you share should reflect your online voice and even the emotion your brand elicits. Another way to incorporate your logo is to create a watermark you can use on every picture you share. If you're designing your own images, consider creating a template that includes your logo font and consistent color palettes.
Use Hashtags for Followers Catch
Hashtags are pretty much a staple of social media, and if you look at just about any Instagram feed, you'll see that hashtags are big here too. As on other platforms, Instagram hashtags serve to promote your brand and products, help you keep track of mentions and connect with people in particular communities. You must observe trends while choosing Instagram hashtags. This will take you to the right conclusion.
Combine Your Social Channels
As great as Instagram is, it may not be the best primary marketing tool for you. It has its place, yes, but what if the majority of your success is on a different social platform? By cross-promoting your accounts, you can use your primary social channels to encourage new Instagram traffic. Alternatively, you can tell your Instagram followers to check out your other profiles.
With higher engagement than other social networks, Instagram offers huge potential to brands. It's easy to create your own great visual content and use it to strengthen your community relationships. We wish you good luck.