“Basitlik” Kazandırıyor

Siegel+Gale, which is a global brand strategy, design and experience firm, has published “World’s Simplest Brand”. After research along a year and more than 15,000 people across nine countries in the US, Europe, Asia, India, and the Middle East, results are can be summarised this way:

  • 55% of consumers are willing to pay more for simpler experiences.
  • 64 % of consumers are more likely to recommend a brand that delivers simple experiences.
  • A stock portfolio of the simplest global brands has outperformed the average of the major indexes by 679% since 2009.
  • Companies that fail to provide simple experiences leave an estimated share of $98 billion on the table.

2018 Top 10 World’s Simplest Brands

  1. Netflix
  2. ALDI
  3. Google
  4. Lidl
  5. Carrefour
  6. McDonald’s
  7. trivago
  8. Spotify
  9. Uniqlo
  10. Subway

For see the whole report please click here.