A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. Let's look at the in order of these concepts;
- What is brand? - The perceived emotional corporate image as a whole.
- What is identity? - The visual aspects that form part of the overall brand.
- What is a logo? - A logo identifies a business in its simplest form via the use of a mark or icon.
This three concept is the main feature of your digital world initiatives. Looking into the details;
What is Branding?
Many people believe a brand only consists of a few elements like some colours, some fonts, a logo, a slogan. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image'. The fundamental idea and core concept behind having a ‘corporate image' is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. It is not purely colours, typefaces, a logo and a slogan. So, a designer forms the foundation of the brand.
What is Identity Design?
One major role in the ‘brand' or ‘corporate image' of a company is its identity. In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. The identity of a company involves a lot of things;
- Logo,
- Website,
- Mission, vision, goals and values
- Product or services catalog / brochures,
- Social media channels.
All of these things make up an identity and should support the brand as a whole.
What is a Logo?
To understand what a logo is, we must first understand what it is for. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. In a nutshell, what a logo means is more important than what it looks like. The logo identifies a business or product in its simplest form.
Your brand, your corporate identity and your logo is your digital name. You can contact with us to create the correct name. We can be your solution partner as we support the initiatives in the digital world .