A lot, when it comes to small-business success. The wrong one can doom it to failure and obscurity. Ideally, your name should convey the expertise, uniqueness and value of the service or product you have developed.
Some experts believe that the best names are abstract, a blank slate upon which to create an image.Others think that names should be very informative so customers know immediately what your business is. Some believe that coined names (that come from made-up words) are more memorable than names that use real words.
Here is what you will need to consider in order to give your small business the most appropriate and effective name;
- Start by deciding what you want your name to communicate. It should reinforce the key elements of your business. Your work in developing a niche and a mission statement will help you pinpoint the elements you want to emphasize in your name.
- People prefer words they can relate to and understand. A hypothetical example is "Istanbul Furniture Specialist" What if the company wants to expand beyond the city of Istanbul? And what if the company diversifies beyond furniture?
- Choose a name that appeals not only to you but also to the kind of customers you are trying to attract.
- Choose a familiar or a comforting name or that conjures up pleasant memories so customers respond to your business on an emotional level.
- Do not pick a name that is long or confusing.
- Stay away from cute puns that only you understand.