New trends, ideas and perspectives emerge in the digital world every day. It is very important to follow all of these innovations and catch up an innovative aspect. Especially big brands are very sensitive on this issue. So if we concern this issue in terms of web design, what needs to be done?

What is the Global Perspective?

There are many designers who have the benefit of designing websites and marketing materials that are specifically targeted at their own cultures. If you're a Turkish born citizen designing for a Turkish audience, you have the benefit of a lifetime of experience with this culture that you can leverage in both your visual and written communication. You know what makes Turks tick, what offends and shocks them, and what grabs their attention.

However, there are countless designers who have no such luck. The Internet has made a big world very small and designing for a global audience is a trend that will only continue to increase as the web climbs higher into the realms of ubiquity.

First, the job of a global designer goes way beyond choosing colour palettes and typefaces. You may not have majored in global business, world religion or human psychology but these facets and more will suddenly make their way into your daily routine.

Of course, you can't please everyone with your designs. You're trying to please multiple groups with completely separate ideals and goals. This is the hardest task of all. But it is possible to find a common point for everyone.

For this, you can create a work which is oriented to gender, social status, interests, cultural habits, geography and languages by gathering them in a common denominator.

In this regard, we can look at especially America and we can see that they use a global language and image on their brands, advertising campaigns, web site studies and visual and written marketing materials. In this way, they increase their wanting rates by making publicity to other countries which are miles and miles away. This stems from the facts that a global perspective.

It can be given as an example of the most important brands in Turkey which are adopting this approach such as; Mavi Jeans, Vestel, Beko, Sabanci, Eczacibasi, Loft, Zeki,Triko, THY and Little Big.

Conclusion

As designers think of as boring, stuffy marketing principles are in reality fascinating psychological studies that can help make them a better designer. Gaining and wielding this understanding could significantly improve the effectiveness of your globally distributed designs and even help further your career. As Disual we support this perspective and we carefully monitor the designers who have developed themselves in this case and we apply the global designs for our customers' projects.