We already have emphasized how big the importance of content is on web. However, another important element on web is the visuals.

Visual perception is a subject which requires expertise and attention on details in not only web design but also in every area. It is very important to use visuals besides the content in web world. However, the harmony of the content and visuals, how the visual used and what the message that it gives to people is very important.

It is also important to consider to give the message and the information by visuals to people as soon as and as easy as possible. One of the reasons of info graphs spread.

In the past year, the internet, and in particular, social networks have become increasingly visual. More and more sites are starting to prominently display larger, higher-quality images and videos, and new social sites that are completely visually-based are quickly gaining traction. In this regard, we can give tips and examples to the remaining agencies, companies and brands on the importance of visuals.

Appealing to Our Eyes

Now, the ultimate goal of the brands is using more picture and videos on websites and being attractive with design to the visitors. This orientation which spreads on social media is especially used by Twitter and Facebook.

Especially Facebook's new page design is a forerunner. Its new cover photo is 170% larger than the previous profile picture. Also, the text-heavy Twitter now goes beyond 140 characters by allowing users to upload photos.

Photo-bookmarking sensation, Pinterest, hit 10 million monthly unique faster than any other site in history.

Popular photo-sharing application Instagram went from 1 million accounts at the start of 2011 to 15 million at the end of the year to 27 million in March. The application's Android version will be available in the coming days.

What is the Importance of the Visuality

• As the cliché goes, a picture is worth a thousand words. Images have the ability to quickly portray meaning.
• People use images to show who they are, what they do, and what they are interested in. A brand's goal in social should be a part of someone's self-expression.
• Many have argued the internet is lowering attention spans. The rising popularity of visual social networks could be a result of this idea, allowing for quick jumps from one topic to the next.
• With the rise of the smart phone, people have a high-quality camera on their person at all times.
• Sites like Pinterest evoke an interest in searching for things. Many users are more interested in "the hunt" than the find.

What Should Brands Care?

Posts on Facebook that include an album, picture, or video increase engagement by 180%, 120%, and 100% respectively.

What Should Brands Do?

Invest in Visuals

With images and videos becoming much more prominent on social networks, it's not only important to include visuals with your social endeavors, but to invest producing high-quality images. Hire a professional to create visuals to go along with your social outreach.

Show Personality

Don't think the only visuals always have to be aimed directly at selling your product. Social networks should be used to give your brand a soul. Create that showcases the essence of your brand in fun and interesting ways.

Crowdsource

Don't do everything yourself! Engage your fans and followers with crowd sourcing contests to create visuals for you. Participants will become stronger brand advocates and on-lookers will enjoy content generated by their "peers".

With all these substances, using visuals on web sites and social networks seems more important than it ever seems. You can hire professional help on this issue to move faster on this road and to easily keep up with innovations on web design.