Place of
social media in our life is increasing every day. Social media sites are aware
of this increase and they continue to create new platforms quickly. This week, we wanted to talk about new
social media platforms that brand can use in digital marketing.
- Vine; Twitter's new application that allows us to form 6-second mini-clips. This application gained popularity among users and also being used by brands. Vine offers new opportunities for unique visual content and storytelling. This application is an important tool promises to expand the imaginations of marketers to reach their target audience.
- Thumb; Mobile application Thumb is one of the best study of crowdsourcing. Users can ask questions to other users to upload of photos or share their ideas on a specific topic. At the same time, consumers can publish feedback on anything. Thumb gave the opportunity to marketers for what they exactly need. You can receive feedback by asking a question to the customers and create an environment for the evaluation of the company. All of these play an important role in determining marketing strategies.
- Myspace (New); The renewed Myspace became the center of an important content especially for music. The site is as a large library of songs. Music, photos and videos has become a platform for discovery. Myspace provides you to communicate with artists and brands. For example, marketers can prepare photos and videos for users to showcase their products. At the same time you can share the private content about brands. Myspace has integration with Facebook and Twitter for the moment.
- Snapchat; In 2013, Snapchat is one of the applications to gain huge popularity. It helps to users to send by message their popular pictures within seconds. This is not an application that created the opportunity for marketers yet. However, in a short time will have the popularity it deserve.