After sales-oriented marketing and customer-oriented marketing concepts, we are faced with utility marketing concept these days. Marketing and market balances are varying with the advancements in the field of social change and business. Manufacturing capabilities are increasing with emerging technologies; we are constantly faced with new brands and products.
Digital media has always been the rising star of marketing. The most important tool is advertisement in this area. In recent years, consumers have begun to take part in many digital platforms. Now, a brand can influence their customers with the easiest digital advertising. When we think about to consumers encounter how much advertising within days, many your customers can be not see your advertising. Verifies of known in fast change of digital world yesterday can be wrong at today. Commitment of the same group is increasing with more and more advertisement. It doesn't provide new customers to you. However, utility marketing are helping to create a new marketing resources with a variety and different technical services.
Focal Point of The Product, Smart and Useful Content
You can establish a long-term relationship with them by exploring the unmet needs of customers. Utility marketing mean be creative, helpful, accessible, practical and useful. Many brands are producing useful tools to customers. Thus, they can able to a closer relationship with consumers. We can give as an example from applications of developed by the manufacturers of the smart phone. Provide the fastest and easiest solution to customer needs has been the most important source for all applications. This also determines the value of the product. Utility marketing is just not the idea of advertising; it is the idea of a technology. Innovation process of brands is most important part. Therefore, a marketing tool must have the following properties;
- Useful,
- Interactive,
- Attractive and creative,
- More preferable,
- Connected to the consumer.
Under these circumstances, by creating a utility marketing strategy, at the same time you can ensure be customer and sales focused. Ask yourself what can do for your customers. Make sure that, your answer will mean a new era for your brand.