When we are talking about successful
website, we are expressing the importance of design and content compliance. This
compliance is provided with the accurate determination of the text fonts.
Therefore, choice of font for websites is taking place on the agenda for many
years and is still crucial for entrepreneurs. This week, we also want talk
about some of the things you should consider when selecting a font for your e-commerce
site.
E-commerce sites are different from other websites. Because, they have different evaluation parameters mainly to be focus on sales. Legal processes, selection of infrastructure, payment systems, security, and supply chain management are important issues for an e-commerce company. These titles are on the back of display case. Because, end user is firstly encounters with website design. The design process might require time and energy until the process of setting up a company. Details of the design are logo and pictures, colors in the site, designs and colors of adding and purchase buttons. Other topics are fonts. The font creates a text design for the website.
Points to Consider When Choosing A Font To E-Commerce Sites
- Sold product or service; When choosing the font for e-commerce site, you need to pay attention to the brand industry.
- Site content; The font must be integrated correctly with all the elements. For example, if you have an e-commerce site that sells luxury goods, you must use sharper, serious and stylish fonts or if you're selling t-shirts designed for kids, font colors and formats should be softer and more attractive.
- Number of the font to be used; The number of fonts used on website must not be more than 4 and less than 2. Main headings, subheadings, buttons and campaigns can be in different fonts.
- Compliance of the fonts; You can create a web page and specify a particular font for that page using the default method provided by your web editor. Web editor helps you to put a reference to the font into the page. Therefore, the font's contrasts or harmony with each other should be determined in conjunction with website's design.
A successful "e-commerce website" has a simple formula. Initially, it must be accessible to everyone. It must be attractive and inviting. The customer must be able to move comfortably through the website and find what they need. In conclusion, the visual experiences are basic building material to e-commerce website. Content plays a pivotal role in the customer's critical decision. Don't skip the use of the correct font to convert every critical decision into sales.