These days, it's no longer enough to have an inviting storefront and amazing products on your shelves, whether physical or digital. Fueled by social media, with which even the search engines scrambling to keep up, the Web is now happening in real time. How can a small company stay competitive?

One critical component of the answer to that question is something that most businesses have never had to consider doing in the past: become a publisher.

What Is Needed For The Site of Your Company

Having somebody design and build your website is only half the battle. That site needs regularly updated content and the easiest way to make that happen is with a blog.

First, you'll need a blog content management system (CMS) like Wordpress.org or Drupal.org. But these systems are not professional enough. Instead of using these available systems, you can confer with Disual and get more professional content management system help and make use of the experiences of blog world where Disual proved its success with an award.

In terms of design, the blog should be visually consistent with the rest of your site, at least as far as the header and navigation are concerned. This will undoubtedly require some custom-coding. At this point also, Disual will take you one step further with its expertise on web design.

Once the nitty gritty technical stuff is taken care of and your blog is set up, you'll be ready for the fun part: creating content.

Develop a Content Mission

Your site should ideally be updated with fresh content at least once a week, and certainly more frequently if you can swing it. Before you can get started you need to forge a content mission: What is the blog going to cover? It can be the end-all-be-all, one-stop-shop for information about your entire industry, or it can be a series of press releases about your products.

As awesome and innovative as your company is not the criteria for most people to want to subscribe to information strictly about your company's latest offerings. It has to be relevant and useful to them. By including news, how-to's and other informative posts about your particular industry, you'll gain the trust of readers, who will be much more attentive when you're ready to make that next big product announcement.

This approach will also help with audience development. The more timely, useful information you can publish, the more traffic your site will get from search engines and social media referrals.

As long as you work with Disual, you can make use of a safe content management system and platform besides digital support that is given whenever you need.