One of the areas Disual gives service of is content management system and this is an effective tool to activate e-commerce application on your web site. Yet, there are some notions you should be careful about while managing the content of e-commerce applications. Some strategies we will give you contain important cautions to increase your products’ sale and reach more retailers on web.
Quality product descriptions can transform e-commerce conversion rates - it's also common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers' copy or rely solely on images to sell products. They then use inadequate copy elsewhere on their site and fail to achieve a consistent tone to persuade their audience. This creates a compelling opportunity for savvy retailers - by writing quality e-commerce copy you will create a unique competitive advantage.
Essentially, your copy must achieve two goals:
- To establish trust and
- To convince visitors that your product is right for them.
Potential customers cannot see or touch the product since it's not physically there in front of them. This is why it's important that your copy anticipates the needs of your visitors while convincing them that your company can be trusted to provide excellent products. Persuasion and creating trust are difficult things to do with words alone; yet, they are still achievable.
You must establish the right tone, a mix between informative and engaging, while showcasing your product's usability, practicality and benefits. If the copy on your website makes sense, it follows that your products and services will meet your customers' needs. In this article, we'll discuss some techniques that will hopefully help you learn how to sell more products and create distinctive, appealing copy.
Basics of Good E-Commerce Copywriting
To keep your writing as simple and readable as possible, think about these rules while you write and proofread your copy.
Avoid Long Sentences
Long sentences are usually difficult to digest and therefore inappropriate for persuading your audience. To shorten sentences, avoid pointless modifiers and break up independent clauses into two separate sentences. Avoid wordy phrases such as "for the purpose of" when "for" will do, and refrain from peppering your copy with too many adjectives and adverbs.
Avoid Jargon and Clichés
Achieve clarity. Clichés are cheesy, unoriginal and usually only distract your readers. Using jargon that visitors may not know will result in confusion. If someone doesn't understand something about your product, he or she certainly won't take the risk to buy it. Remember the only goal of your website is to convince visitors to buy your product, so leave out extraneous, flowery language that won't help customers decide.
Speak Simply
Your writing should be easily understood. There's no reason to use complex words in product descriptions. You are going for simplicity, not trying to impress your readers with your vocabulary.
Active Voice
Write in active voice. This means you should lead with the noun that is doing the action. Active voice is clearer and makes it easier to persuade your visitors to buy your products.