Websites are
company's image and showcases. We have not been aware of this very long time. Companies
are being careful on their looks in a web environment with the increase in
interactive activities. They update their websites or began to meet customers
with new website. They began to discover the ease of the internet world with
increased user experiences and to use it in a beneficial way.
The main purpose
of a website is to capture target group, to be found via search engines and to be
persuasive to stay for long time. We already talked about the important stages
such as the software, design, content, usability, mobile compatibility, search
engine optimization. This week, we wanted to talk about another important issue
for your site "Landing Page Experience".
What is Landing Page Experience and Why is It Important?
The landing page experience is a state of keywords that measure the satisfaction of a visitor who came to your site by clicking your advertisement. A good landing page experience can help you gain the trust of your customers and keep them coming back to your site.
Google Adwords is determining a quality score for websites before publishing company's advertisements. And it is according to these points the values of the keyword is determined. Many things can affect your landing page experience. For example, Is your landing page relevant to what a visitor is looking for? Is it easy to find your contact information? Is the page itself easy to navigate? Your landing page experience affects not only your Quality Score but also your advertising costs and ad's position. All these factors affect the status of the landing page experience. So, if users search one of your products in the internet and they can access to your web site, this mean that you caught a good value in terms of user experience and the quality score increased.
To Increase the Landing Page Experience;
- You must design your website with interesting, original and updatable content, and with user friendly navigation.
- You must use keywords that are used in the advertisement text.
- You must provide the easiest way for your customers to enter into sales path. Don't forget that, your landing page is the most important step that determines the rate of sales and to register on your site.
- You must constantly test new landing pages and must choose the best user experienced one.
Or contact us. We can create a new website with easy to update admin panel, to the point design for your target audience, optimize for Search Engines, and a better Landing page experience.