A truly great company logo becomes synonymous with its identity. Think about the McDonald's golden arches, Apple's apple, Coca-Cola's cursive typeface, Nike's swoosh and all the other iconic brand images that you remember. What does a logo say about your company? Your logo's concept will start with two important element; color and font. It will represent to your brand image and target audience, your sector and products. How can you use this info for your business? We wanted to share with you to encountered features in logos of the world's top brands. Thus, you can easily find which option is best for your brand.
What colors do companies use most?
In research, 33% of companies are using blue color, 29% using red color, 28% using black or gray color, 13% using yellow or gold color for their logos. In general, 95% of the brands are using only one or two colors. 41% is using only text (logo of Disney), 9% don't feature the company name at all (logo of Apple), 5% is using more than two colors (NBC). For logos;
- Blue color; means trust, dependability + strength. It of very popular for brands.
- Red color; means action, energy. Brands can use to evoke a response in an eye-catching. A red color also may be considered an aggressive color.
- Yellow color means optimism, positivity, warmth + motivation. Generally it's associated with the sun.
- Green color; means nature, serenity. It can imply good health. Deeper greens are associated with wealth or prestige, lighter greens are considered peaceful. as a color
- Purple color means creativity, mysterious + sophisticated. Also it's associated with royalty.
- Orange color; means energy, friendliness and confidence. Brands can use to strong and engaging work ethic + productivity.
- Pink color; means femininity. It's conveys excitement, romance + youthfulness. Light pinks have sentimental tones, hot pinks have high energy.
- Brown color; means dependability + simplicity. Also it's associated with nature + strength.
Text styles and colors are not only important for a brand's logo. It is also important for the interface design and content concept of your website. Your website and your logo represent your brand's corporate identity. Is your company growing?, do you need a new corporate identity with new goals?, or do you targeting to become a leader in the industry with a new brand? Let us create your brand with all accessories.